Marketing Training for Photographers
Why should you train with me?
I’ve been a professional photographer for 14 years and in that time I’ve photographed many genres and styles. I’ve come to love newborn babies, children and families and I have spent many years and lots of time and money learning to be as good as I can be.
I believe that, whatever genre of photography you specialise in, you can never have too much training. I take at least two courses each year, and I learn something new all the time.
In my past life, before I discovered the joys of cuddling babies all day for a living, I worked for a big marketing agency. I handled the PR for some big household names, organised events, co-ordinated campaigns and even looked after crisis management – back in the days when it required carrying a pager (that makes me feel old!)
Some photographers hope that by taking good pictures, they will build a sucessful business. Very much the attitude of “build it and they will come”! Unfortunately, in a saturated marketplace, this isn’t the case. You need to stand out in an industry crowded with many talented photographers.
I can help you with that. I offer marketing trraining for photographers, as group workshops, 1:1 in person marketing mentoring, 1:1 online mentoring and ongoing support and advice via my members-only facebook group.
You will learn the basics of SEO and a good user experience for your website, how to utilise social media to promote your business to the right people, networking, pricing and in person sales.
Upcoming Workshops
One Day Marketing Training
Watford, 14th July 2021
This one day will change your business for the better! We will cover:
Business costs and profitability.
Website design, content and SEO – how to get on page 1
Social media marketing – get seen by your ideal client
Relationship building with other like-minds
Planning your marketing strategy for the next year
Referral schemes that work
Your client communication
Pre-written social media posts
Ideal client avatar
email hello@capturethelightphoto.co.uk to secure your place
Nearly Newborn
One or Two Day Training
1:1 – I work with an older newborn in the morning, demonstrating workflow, wrapping, soothing and posing. Then after lunch, you get a turn with a baby of your own, with me to talk you through it and help if needed. Finishing off with an editing demo on some of the images from the day. £495
1:2 – two babies and editing, with me demonstrating both. You’ll see how I work with two different babies (and at this age their personalities do change the session massively!). £395 each
You can add a second day to include marketing training and mentoring. It’s £295 for the second day.
Newborn Posing, Business & Marketing
Two Day Workshop – March 2021
With Maddy Rogers, world leading newborn photographer
DAY ONE – MADDY ROGERS
Posing, lighting and angles in newborn photography
Two newborn babies
Q&A
DAY TWO – EMMA SOHL
Business and marketing – how to run a sucessful newborn photography business.
Website design, content and SEO
Social media marketing
Pricing and sales
Business and branding
One Day Marketing Training
This one day will change your business for the better! We will cover:
Business costs and profitability.
Webite design, content and SEO – how to get on page 1
Social media marketing – get seen by your ideal client
Relationship building with other like-minds
Planning your marketing strategy for the next year
Referal schemes that work
Your client communication
Pre-written social media posts
Ideal client avatar
Half Day Marketing Training
This half day will help to give you the boost you need! We will cover:
Business costs and profitability.
EITHER Webite design, content and SEO – how to get on page 1
– It’s not dark magic – I’ll explain it so you can easily implement it on your own website
– Content and user experience – get people to your site and keep them there!
OR Social Media – raise your profile and attract new clients
– What to post, how to post it, when to post it.
– Social media advertising. creating effective ads without spending thousands.
